Hürth | 13.09.2022

TALKE sets course for the future with launch of new brand identity in anniversary year

Sharpened strategic focus with new corporate mission statement +++ Rollout of new logo, slogan and corporate design with immediate effect

TALKE, a globally leading logistics solutions provider for the world of chemistry, now has a new look. The logo, corporate design and slogan – “always a smart move” – draw on the company’s 75-year history while at the same time highlighting its sharpened strategic direction in a visible and tangible way. The company will start a gradual roll-out of the new corporate identity with immediate effect.

In its anniversary year, TALKE has invested a lot of time into defining its position and plotting a path for a successful future. As number one solutions partner for the world of chemistry, TALKE always seeks to set new standards for customers and takes logistics to the next level. Alfred Talke, member of the executive management and a shareholder, explains that this represents a continuation of how the company has seen itself since its very foundation: “When my grandfather founded TALKE, he saw his primary task as being to develop solutions to the challenges facing his customers. We are continuing this self-concept as we embrace the future and make logistics a success factor for our customers.” The key success criteria for this are the global TALKE team’s pioneering spirit, expertise and engagement as well as the focus on responsibility. As a family business, TALKE is aware of its special responsibility in ecological, economic and social terms. On the basis of its newly formulated mission statement, TALKE will sharpen its strategic focus with an even greater emphasis on customers and their requirements.

The new brand expresses this more sharply defined self-concept in a visible way, consciously combining tradition and modernity. The company therefore deemed it important to refine and develop the appearance of its word/figurative mark rather than invent a completely new one. A new figurative element symbolizes the “next level” to which TALKE wants to take its customers. And the new slogan – “always a smart move” – formulates the company’s aspiration as well as its promise to provide customers with intelligent solutions to continue taking them forward in the future, as has been the case from the outset.


TALKE is one of the world's leading providers of logistics solutions for the world of chemistry. More than half of the world's top 50 chemical companies already rely on the services of this family-owned company, founded in 1947. TALKE unites 4,600 people on three continents under its roof. With pioneering spirit, expertise, and dedication, they turn chemical logistics into a catalyst for future success. Responsibility and safety are key drivers: TALKE thinks and acts in terms of generations - for a better society, for a sustainable environment, and for healthy and satisfied employees.

Today's core competencies are transport, packaging, storage and handling of hazardous and harmless substances of all aggregate states. TALKE also advises on, designs and implements logistics processes, buildings and facilities. Digital services round out the portfolio of customized customer solutions. Offering all these competencies from a single source along the entire supply chain is a unique selling point of TALKE and a key customer benefit.

Media Contact:

Björn Zimmer

Press Officer | Senior Specialist Corporate Communications & Marketing


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